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Who am I?


Will Duru

I’m Will, a London-based personal trainer and over the past six years, I’ve helped a multitude of people hit their health and fitness goals – and stick to them long term.

I’ve always had a passion for sports and over the years I’ve practised football, boxing, netball, CrossFit and handball. Driven by my desire to improve my sporting performance, I pursued a degree in Sport & Exercise Science at London South Bank University. I then continued my studies and gained a Level 4 Personal Training qualification.

With my scientific knowledge and more than 13 years of personal and professional training experience under my belt, I have learnt, and continue to learn, that everybody’s approach to training and nutrition will differ. What works for one person may not work for another.

Thanks to my ability to hone in on an individual’s specific needs, I’ve established a wide range of clientele; busy business individuals, former pro athletes, office workers and busy mums.

I help people lose weight, get fitter, get stronger, and even prepare them mentally and physically for an array of fitness-based challenges. Perhaps you want to compete in a boxing match? Or run your first marathon without getting injured?

I have also built up a large female client base- maybe growing up with three sisters armed me with some extra knowledge!
When it comes to women’s bodies there are hormonal elements to consider such as the menstrual cycle, pregnancy and the menopause. I factor these into your personalised training schedule.

Training, along with a healthy, balanced diet targeted plays a crucial part in my life; it helps improve my focus, concentration and productivity; it helps to lower my stress, boosts my sleep and it keeps me fit, strong and lean.

I’d love to help YOU reap the same benefits from exercise and good nutrition that I have.

Get in touch and let’s see what we can do!



If you are looking for a change in your life either for health or aesthetic purposes then personal training is a great way to start your journey.

Break out of your comfort zone, challenge yourself, and know no limits to what you can achieve when you have a goal and someone to push you . Believe and work hard!

Sometimes we can get afraid of being pushed past our limits or trying something new. With Will Power Fitness my training method is to start every client at their own speed without them giving up and then falling into old habits . My Aim as your personal trainer is to get you fitter,leaner,stronger and also change your mindset about health&fitness for a life time .

I am here to guide and help you find the motivation you need to achieve your goals and make you achieve the unthinkable. My aim as your trainer is to help you make positive changes, keep you challenged.

With my knowledge and professional expertise you will see results and feel much more energetic in your daily life.

What I offer

Personalised Programmes

Fat Loss

Mobility & Flexibility

Posture Correction

Body Weight Training

White Collar Boxing Training

Build Lean muscle

fitness programming for specific sport

Olympic Weightlifting

Crossfit Circuit

Injury Rehabilitation

Injury Prevention

Nutritional Plans

Nutritional Advice

fitness programming for marathon training